The Private Label Revolution: Sharing Knowledge from Research and Practice by Koen de Jong

Description

The Private Label Revolution describes the current developments that are taking place in the market for retailer brands. The supermarketification of discount retailers has had a huge impact and forces mainstream players to reconsider their strategy. We see a decline in brand loyalty from the value-focused younger generation. This fuels continued market share growth of private label and offers opportunities for initiatives at the value-added end of the market.

This book is probably the most comprehensive publication on retailer brands to date. Many years of working in the international private label industry as well as extensive research form the foundation of this book. It shares practical knowledge and experience that will provide a deeper understanding of the complexity of running a private label business in an extremely competitive market.