Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday

Description

Bestselling author and marketing strategist Ryan Holiday reveals to authors, entrepreneurs, musicians, filmmakers, fine artists how a classic work is made and marketed.

In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn’t go viral or rake in venture capital from the start. In publishing, a book is given less than three months to sink or swim. These brutally shortsighted attitudes have choked the world with instructions for engineering a flash-in-the-pan and littered the media landscape with fads and flops.
Meanwhile, the household names are those who focus on a singularly different idea: that their work can and should last. For instance, Iron Maiden has filled stadiums for forty years. Robert Greene’s first book, The 48 Laws of Power, didn’t hit the bestseller lists until over a decade after it was first released.  These works Ryan Holiday calls Perennial Sellers.
Holiday shows readers how to make and market their own classic work. Whether you have a book or a business, a song or the next great screenplay, this book reveals the recipe for perennial success.